The act of digital transformation follows the process of adoption and implementation of digital technology by an organization in order to create new or modify existing products, services and operations. The goal for its implementation is to increase value through innovation, invention, customer experience and efficiency.

Despite the overall meaning of digital transformation, for every company, it would be hard to pinpoint a specific definition as digital transformation will look different to each of them. It is a cultural change that requires organizations to continually challenge the status quo, experiment often, and get comfortable with failure. This sometimes means walking away from long-standing business processes that companies were built upon in favor of relatively new practices that are still being defined.

There are many reasons for a business to take on digital transformation. But by far, the most likely reason is that they must: It’s a survival issue. In the wake of recent disruptions, market pressures, and rapidly changing customer expectations, digital transformation has become a critical step for all organizations to take in order to become and remain competitive.

Although digital transformation will vary widely based on organization’s specific challenges and demands, there are a few constants and common themes that all business and technology leaders should consider as they embark on their digital transformation journey. The main elements that are often cited refer to customer experience, operational agility, culture and leadership, workforce enablement and digital technology integration.

Through the acts of digital transformation, a business can profit from enhanced data collection, stronger resource management, data-driven customer insights, enhanced customer experience, improved collaboration, greater profits, increased agility and an overall boost in productivity. All of which we strive to provide for all the companies we engage with.